Mediterre is a Swiss company that deals exclusively with top-choice Mediterranean products. Their absolute commitment to quality has led them to found Cooperativo Mediterre. This is an association of farmers with whom they have developed a personal relationship that can guarantee that only the very best reaches the Trader. A key line of Mediterre was their Dried Fruits & Nuts line, in need for a distinctive identity that would carry over the core Mediterranean values.
Health-conscious snackers in central Europe.
The logo and the core corporate identity directives were a given. We had to create a preposition that would exude the idea of tightly-knit a family of products united by common qualities and values – yet celebrate each variant and the fruit or nut involved.