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Mediterre健康零食包装设计

来源: 全球品牌与设计   添加时间:2019-10-24 11:19:40

Mediterre是一家瑞士公司,专门经营顶级地中海产品,考虑到地中海明显的简约风格,我们将每种水果和坚果打破到最基本的,原始的形状和颜色,保留有特征的横截面,使用温暖,热情的色彩来增强亲和力。

BRIEF

Mediterre is a Swiss company that deals exclusively with top-choice Mediterranean products. Their absolute commitment to quality has led them to found Cooperativo Mediterre. This is an association of farmers with whom they have developed a personal relationship that can guarantee that only the very best reaches the Trader. A key line of Mediterre was their Dried Fruits & Nuts line, in need for a distinctive identity that would carry over the core Mediterranean values.

TARGET GROUP

Health-conscious snackers in central Europe.

CREATIVE CONCEPT

The logo and the core corporate identity directives were a given. We had to create a preposition that would exude the idea of tightly-knit a family of products united by common qualities and values – yet celebrate each variant and the fruit or nut involved.





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